Show Me Your Significant Other…

… and I will tell you who you are. People we spend our lives with tell more about us than we usually think. If somebody knows the kind of individuals that want to be our companions, he will be able to guess the emotional and social needs we are apt to fulfill as friends or family members. In addition to that, the way we are ready to do this will become clear, as two different persons may require completely different ways for satisfying the same desire.

This simple reasoning can be applied more generally. If all that we receive in our postal boxes are advertisements of inexpensive and lower quality products, the assumption is that others do not expect us to have a substantial disposable income. On the other hand, if we get an offer for a luxury sport vehicle, there is somebody out there that thinks we could afford one. Obviously, this person can be wrong. The perception of what we are might not match the reality and then the majority of marketing (or social) efforts directed towards us will fail. But no matter whether it is about personal or business relationships, supply and demand are constantly looking for each other and try to get matched. Knowing one of the pair tells a lot about the other.

The brief conclusion could sound like this. If you are worried that your social and business environment is not appropriate for you, do not get angry and do not blame it for the mismatch. Instead, look at yourself and think about why others perceive you the way they do and what you can do about it. This way you will assume a role of a social, political, personal and business entrepreneur who really makes effort to improve the relationships he is engaged in.

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